Earn More Income, Have More Impact and Enjoy More Freedom with a new resource from bestselling author and business coach Pat Rigsby.




Earn More Income, Have More Impact and Enjoy More Freedom with a new resource from bestselling author and business coach Pat Rigsby.



Forget the old notion that you can’t enjoy both professional success and personal happiness simultaneously as an entrepreneur.

You’ve been led to believe that the only path to a thriving business is to sacrifice your family & yourself, put in 80 hour weeks for years on end and behave as if your business owns you.


In The IDEAL Business Formula, business coach and builder of over 25 different companies Pat Rigsby reveals his proven approach & principles for creating a business and life of fulfillment and success.

No more guesswork about combining professional success with personal satisfaction in a way that most people think is impossible. You’ll learn how to creating business guardrails, defining your niche, and establishing a brand–and so much more–to provide each step necessary to building a business and life you love.

Stop compromising your personal life for your business (and vice versa) and starting living your IDEAL life today!


The percentage of small business owners that feel the effects of burnout at work.


The percentage of entrepreneurs who feel they make sacrifices with their family, friends & health in order to be a business owner.  1 in 2 – The number of small businesses that fail within their first 5 years.


The percentage of small business owners who said they take a yearly salary of less than $100k.



You can…


What Others Are Saying About The IDEAL BUSINESS FORMULA and Pat Rigsby…

“If you’re looking to build a business that is rewarding in every way, Pat is the man that can help you. He’ll give you a proven formula for personal and professional success.”

Lewis Howes, New York Times bestselling author

“Pat Rigsby is the perfect mentor for entrepreneurs. He’s not only very successful, but he’s achieved that success both the wrong way — suffering from overworking, stress, and burnout — and a more sustainable approach with more balance. The Ideal Business Formula is a blueprint for a better approach to business — and life.”

Adam Bornstein, New York Times bestselling author

“This book is a MUST for anyone who wants a more fulfilling business. If you want to enjoy your business more and create more IMPACT in the universe, Pat gives you the blueprint with his Ideal Business Formula book. Definitely a MUST read for any fitness or wellness professional looking for more business development and personal growth.”

Todd Durkin, Author, The WOW BOOK & The IMPACT Body Plan Trainer, NBC STRONG

“After working with Pat Rigsby and many of his successful clients in the health and wellness industry for more than a decade, I convinced Pat that he had to share his simple, practical, yet profound business processes and strategies with the rest of the business world. He finally relented and wrote this book. If you want to make your first 6 figures in business, or want to break through to your next 7 figures, this book is the best place to start.”

Nick Nanton, 5-Time Emmy Winning Director Wall Street Journal. Best-Selling Author of StorySelling

“Starting a business is challenging. Managing growth of that business is even more challenging. Establishing the lifestyle that you want that actually includes that business is nearly impossible. If there’s anyone who can show you how, it’s Pat Rigsby – and that’s why this book is a must read. As you read it you’ll find yourself nodding your head and asking ‘Why didn’t I think of that?’”

Eric Cressey, Cressey Training Systems

“There are countless generic business resources that may assist you in developing a profitable business. Where Pat differentiates himself from all the others is that not only is he the model guide to profitability (he’s done it himself more than once), but he stands alone as the leader in how to build the perfect business for YOU. The Ideal Business Formula provides the framework for creating a successful business without creating a monster that steals away all of the important things. You’ll learn how to keep everything in its place to overcome the obstacles preventing you from creating a unique, high-production business, and how to design, create, and master the process of building your ideal life.”

Bill Hartman, Author at Personal Fitness & Professional Mentorship

“Pat Rigsby has one of the best minds for business, merging the often challenging concepts of business design, effective marketing, and strategic long-term planning.  His new book takes that a step further. Many entrepreneurs are stuck in the day to day treading water and hoping for that one magical day where it all pays off. The Ideal Business Formula helps put you in a position to succeed by assuring you are thinking in both the short and long term.  This is something that doesn’t come naturally for most people. I am fortunate to have worked with Pat throughout the many stages of my personal online business as well as my brick and mortar gym. His mentorship has helped me build my ideal life and business.”

Mike Reinold

“Why should you read this book? Because you don’t want to just survive in business like most do – existing in the gray twilight of mediocrity. You want to thrive. And Pat Rigsby shows you the exact formula for doing that. In The Art of War, Sun Tzu said, “Tactics without strategy is the noise before defeat.”

Those 8 words beautifully summarize exactly why so many business owners are just surviving, stressed out and anxious. Pat knows strategy comes first. And he teaches you the ultimate strategy: how to create your IDEAL business. A business that serves you, not enslaves you. For over a decade I’ve watched Pat intentionally, thoughtfully and strategically grow a dominant, lucrative “Category of One” business.

I’ve seen how he prioritizes family and lifestyle over work – and how that makes him richer, not poorer. How it makes him more focused, present and effective in everything he does. And how that creates for him the freedom so many entrepreneurs pay lip service to, but never really realize. Pat has truly mastered the game of small business. He actually gets to have his cake and eat it too. And when you read this book you’ll quickly discover it’s not luck, accident or fluke. It’s by design – it’s formulaic. A formula you can follow to produce the business and life you want most.”

Eric Ruth, Founder,

“Pat Rigsby, in his new book Ideal Business Formula, shares his proven model to increase customers and revenue, while also creating systems that help you scale your business and create a personal lifestyle. Pat is the REAL DEAL!”

Kyle Wilson, Founder Jim Rohn Int, YourSuccessStore and


In the past decade Pat Rigsby has built over 25 businesses as a CEO and Co-Owner, with five becoming million dollar or multi-million dollar ventures. Two of those businesses, Athletic Revolution and Fitness Revolution, have been multiple time winners on the Entrepreneur Franchise 500 with each being the #1 franchise for its respective market. Another business, Fitness Consulting Group, was a multiple time honoree on the Inc. 5000, placing as high as #580 on the list of fastest growing businesses in the U.S. He’s also been a Best-Selling Author 14 times over, presented in front of thousands of entrepreneurs and been featured in Entrepreneur, Forbes, Men’s Health, USA Today and on hundreds of other media outlets.

When it comes to sales, Pat’s personally sold as many as 116 franchises in a single year and been the strategist and copywriter for over 10 million dollars in online sales from my own businesses and millions more in sales for my clients.

Pat’s coaching & consulting clients have been featured in places like Men’s Health, USA Today, Men’s Fitness, Shape, Women’s Heath, Huffington Post and on ABC, CBS, NBC and pretty much any other media outlet you can think of. In addition to that, they’ve built some of the most successful businesses and brands in ever corner of the industry, from local business and supplement companies to online businesses, certification organizations and even became best selling authors. In fact, many (if not most) of the experts providing business coaching in the fitness industry have been his clients, customers or franchisees.

And the best part of this? He’s been able to do all of these things and more while working from home, coaching my kids in baseball and enjoying a type of entrepreneurial lifestyle he would have never thought possible just a few short years ago.

If you’d like to see how you might be able to work together with Pat, you can reach him at


Complete the below form with your name and email address to receive INSTANT access to The IDEAL Business Formula:


The IDEAL Business Formula can be life changing.

It was for me, and I’m confident that creating your IDEAL Business will be just as impactful for you.


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